How do you customise paper bags to fit your brand?
Understand the brand positioning and target group. Firstly, determine what your brand style is. Brand positioning will directly affect the design choice of paper bags. Secondly, understand your customer groups, choose the right paper bag design that suits the consumers’ aesthetics and needs.
Choose the right size. Choose the size according to the size of your product. A paper bag that is too big will look empty and unprofessional; too small may result in a product that cannot be safely placed. If you have a diverse range of products, you may need paper bags of different sizes.
Choice of paper bags material. The material affects the durability, environmental friendliness and brand image.
Design and printing options. Design is an important part of brand communication and should be considered when customising:
Brand Logo: Ensure that the logo is clear and visible. You can choose to print your brand logo in a prominent position on the bag (e.g. front centre or top).
Colour palette: choose colours that match the tone of your brand. Colours can convey emotion and the core values of your brand, make sure the colours of the paper bag are in harmony with your brand image.
Creative elements: e.g. brand slogan, website information, unique patterns or illustrations. These elements can enhance the personality and recognition of your brand.
Printing process: Choose the suitable printing method according to your budget, such as ordinary printing, hot press metal printing, hot stamping, screen printing, etc. to enhance the texture and visual effect of the paper bag.
Functionality and comfort of paper bags. Ensure that the handle design of the paper bag is comfortable and durable, the handle material can be paper, cotton rope or leather, the design of the handle not only relates to the use experience of the paper bag, but also enhances the overall texture. Ensure that the bottom of the paper bag is sturdy, able to withstand the weight of the product and not easy to break. You can choose to thicken the bottom design to enhance its carrying capacity.
